麦很平凡,就像是乡间田头的小土块;每日仰望蓝天,难免也有叹息。。。

Wednesday, January 24, 2007

一个心理学知识网站、google个性主页的些微变化

psychology today ――起初是在设置google个性化主页时,搜索各类google gadgets那会儿发现的,很早就把它添加到了我的personalized page,只是不经常链接过去仔细阅读。刚才瞅见了一个标题,说的是如何把握机会改变人生,就去看了。英语原文流畅易懂的,绝没有想象中心理学专著那样枯燥难解。
——Red Leaf,i suggest you have a look at this site. i am impressed. Those psychological problems trouble person like you alot are explicitly clarified ,and, more importantly, are often found to be dealt with in a lighthearted way. I have fun when reading them and i bet you will too. Don't forget i am recommending you a good site providing professional knowledge. And it is 100% English!

另外,昨天就发现个性主页上添加的那些资讯源旁边出现了一个个小的加号,展开后可见RSS简单内容提示,很是方便了读者。再看看google中国的搜索,也是在昨天体验到的,输入关键字后发觉有下拉列表,是据分析得出的popular search。这个小改动比较细心,提供少量相关信息总是好的,也算是人性化搜索的一种吧。网易的有道搜索其实已经有了这样的搜索体验,走前一步了。
不管怎么说,有关google,它的创新和进取、它不羁的公司理念和办公文化总是会占据各大媒体的主要版面,新闻营销几乎使得google不须劳神费力即可每天每月时时刻刻抓牢全世界网民的眼球,而他们确实也离不开google了。

Tuesday, January 23, 2007

营销方案随想

搜索马陆、安亭等嘉定地区信息,渐渐的进入了马陆的官方网站,获悉当地的经济已经相当繁荣,这个从图片上面积庞大的厂房可以看出。葡萄生产作为马陆一大特色,早已名扬四方。在点击并浏览了相关的一个关于马陆葡萄科技节的链接时我的大脑开始转动起来:当地的产品推广(不一定是我目前公司的日语项目)能否在葡萄上做做文章,来个有机而巧妙的结合呢?大致的思路是这样的一条线:
网站上举行趣味知识竞猜,可以是葡萄或和当地经济状况等有关的内容,这是其一;其二,趁着马陆葡萄科技节的档口针对客户群(对我们来说也就是学生群)组织一日游活动――我们的市场行为到此并未结束――轻松惬意的游玩要寓教于乐,由性格活泼的专业教师任领队。回来后趁热打铁搞征文竞赛。补充一下,学生在前往目的地的时候可以作为一个信息的传播源存在,印有企业标识的遮阳帽、T恤衫都是不错的选择。受到蜂鸣营销的影响,我在想,是否也可以让一群滑板或滑轮爱好者在公园附近秀一秀他们的技艺呢?当然是有不露声色传递企业信息之目的。发送雅虎通信息给我吧

上帝让股民疯狂,用意何在?

google新闻搜索里居然看到一篇报道,说什么有的新股民为了迅速筹集启动资金,动起了信用卡透支提现的脑筋。怀着一夜抱个金娃娃的急富心态,他们嫌典当行抵押汽车房产办手续的速度太慢,不可谓不大胆,要知道为了能如约还上信用卡欠款,"三天不涨的股票就一脚给蹬了"的超短线做法实际控盘不可能那么简单,风险肯定还是有的。网上流传的国外私募基金动用十几亿美元大举进入中国证券狂炒工商银行的事儿很多人都听说了,QFII不是活雷锋,不可能撒钱给小股民发财(股票高手的跟风盘另当别论),各路巨量资金一旦套现砸盘,老百姓可能输的比赚的还要快,老股民都很清楚纸上财富对他们并无多大的实际意义,还是要看你能否长期生存于股市。无论怎么说,信用卡透支提现一类的财富入急门的操作手法和价值投资的理念是背道而驰的,也让小本投资者整日为了涨涨跌跌的股价惶恐不安。股海康桥的博客里看到一句话,寓意深刻――财富不入急门。小股民们应该好好解读这句话的内涵,从国家的宏观走势去挖掘真正有价值的股票并坚定持有,频繁操作可能会获小利,但"出来混,迟早要还的"。
网易论坛里曾看到过一个自称是国外操盘手的留言,说06年股市疯涨的形态和某某年的股灾很相似,他的观点是大家都不愿看到的,也就是07年会有股灾。忠言逆耳,或许今年股市仍然在震荡中高歌猛进,但多个心眼,知道哪些钱是自己能力范围赚的,哪些不是的,也很有必要。
发送雅虎通信息给我吧

Sunday, January 21, 2007

转贴:21世纪的21个建议

发送雅虎通信息给我吧
转引自Donjuantips,一个我很喜欢的英文网站。原文地道,内容风趣俏皮,想成为好男人的人士在"唐璜秘笈"遍地可以拾得佳作,共赏。
I'm turning 21 this year, so I thought it would be appropriate to
give you guys 21 good tips on life and women.
1. Being genuinely WARM will get you connections. By being nice to
everyone (unless they disrespect you), interested in other people,
and by having a happy disposition, you will attract people like
moths to a flame.
2. Stay HEALTHY. Work out. Seek advice from a professional first,
and then hit the weights. Eat right. Everything in moderation,
lots of fruits, lots of vegetables, and if you're trying to lose or
gain weight see a nutritionist.
3. What's the key to HUMOR? It's simple: don't take yourself too
seriously. Forget the canned jokes, just try to see the lighter
side of things and laugh at yourself occasionally. Often it's not
what we say that's funny, but it's the way we say it. Keep that in
mind.
4. Use LOGIC when arguing. Never resort to arguing by volume and
never resort to arguing with your fists. If you can't make a
logical argument, it's almost definite that you don't know what
you're talking about and you're wrong -- no big deal, just admit
it. Often women will start arguments just to stir you up, or to
test your strength.
5. As soon as you stop being CALM, you have lost the argument.
Stay cool at all times; if a woman sees that she's annoying you,
she'll feel that she's won.
6. Never let a woman become your life. Never "fall in LOVE" with a
woman you barely even know. So you're sister's best friend's cousin
is cute, so what? So you're dreaming about that McDonald's checkout
chick. Wake up!
Have you been on a date with her? Have you kissed her? Have you
slept with her frequently? Have you had great sex with her
frequently? Have you been with her when she wakes up in the
morning? Have you been with her when she's sick? I didn't think
so.
Don't commit yourself to that one woman until you can answer "yes"
to all of the above questions, and still like her. And don't even
daydream about that one girl until you've at least been out on a
date.
7. SMILE more often. Better yet, smile more often at girls, and
look them straight in the eye.
8. Be FIRM. It's no big secret that women want a man with a
backbone. If you want to have any chance with any given woman, you
have to be bigger, better and stronger than her. You have to be
able to dominate in any situation. Women want to be able to feel as
if they can become helpless little girls around firm, dominant men.
9. Every second, all over the world there's a DESPERATE guy getting
used by some attention-seeking b*tch. Women can sense desperation
like a shark senses blood. If they sniff it out on you, they'll
either run for the hills, or use you in some way -- you may become
their personal servant, their social proof, or their
Mr-Listen-to-me-talk-about-myself-until-your-ears-bleed-but-you-won't-get-any.
To avoid being one of these poor desperate guys, fill your life with
hobbies, sports, friends, social events, and...
10. GOALS are essential. Your goals are what drive you in life --
they are what motivate you. My suggestion is to write down a list
of everything you want to do in your life, and try to knock off a
few of these things every year. Some examples of things you might
want to do are: get a hole-in-one, see Manchester United play, meet
the president, become the president, play for Manchester United, go
scuba diving, and the list goes on.
What's great about goals is that you get great side-effects. For
example if one of your goals is to get a hole-in-one, you'll have to
practice your golf a lot, consequently, you'll become a better
player.
11. The cornerstone of success with women is ACTION. A man of
action is a hot commodity. These days most men are so feminized
that they feel more comfortable reacting to a female's flirting for
two hours and then walking away without getting a number, than
striding up to a woman, initiating a brief conversation, and then
getting her digits.
As the man, you should feel comfortable initiating everything.
That's just the way it is, men must initiate. If you waste all your
energy looking for signs of interest, or some sort of "thumbs up"
from the woman, you'll have none left to enjoy yourself. Stop
thinking. Start acting.
12. Everyday, do something that SCARES you. This really helps your
confidence.
13. TEASE girls. In order to show that you don't idolize her, or
think of her as a goddess, you playfully tease her. Laugh at her.
I'm not talking about brutally exposing her insecurities and drawing
attention to them, I'm just talking about saying the sort of things
that would make a girl playfully punch you. Just play with them,
but never say you're sorry.
14. Stop CARING about what others might think. The people who are
most successful all across the world are those who don't give a damn
about what others think, they do what makes them happy. The least
successful and most regretful people are those who spend all their
time worrying about whether they are doing the right thing in the
eyes of everyone else. Stop seeking other peoples' approval.
15. Be DIRECT. Don't p*ssy-foot around. Don't walk on eggshells.
If someone pisses you off, you tell him or her that they're pissing
you off and why. You'll get a lot more respect than if you go
around b*tching about them behind their back.
16. TAKE what you want. If you want something, it's your job to
get it!
17. REGRET is painful and a waste of time. If you make a mistake,
you should make sure that you know exactly what you've done wrong,
and how you can improve. Never spend time worrying about "what if"
or filling your head with regrets.
18. Learn to CHAT. In other words, learn how to make small talk.
You must be enthusiastic, interested in the other person, and say
more than just "yeah" or "nah" or nodding and laughing.
For example, if someone in a music store says to you (while you're
paying for a CD) "So, you like the guys, huh?" Don't just say,
"Yeah, they're cool." Say something like, "Yeah, I love the
drumming patterns and I've heard this CD is much better than their
last. What did you think of they're last one?"
19. Stop worrying about her BODY LANGUAGE, and focus on your own.
A woman's body language means about as much as her star sign in my
opinion. Unless she's thrusting her boobs in your face and rubbing
your crotch, forget about trying to work out what her body language
means. Instead, make sure that your own body language is positive
and inviting.
20. Never avoid being SEXUAL. Touch her when you're out on a date!
For god's sake touch her! If you're feeling like you won't be
coming on too strong, touch her before the date. Make sure you make
solid eye contact with her, and don't be afraid to talk about sexual
things.
Even more important than acting sexual, is giving off the sexual
vibe -- one of the best ways to do this is to (while talking to
her) imagine the two of you having sex, then create an image in your
mind of her thinking the same thing at the same time. I've
successfully field-tested this and it seriously helped me to be more
sexual. Why? Because I suddenly felt confident that my sexuality
wouldn't scare her off. I touched her confidently and I held great
eye contact. I've got a date with her on Thursday night.
21. Have FUN. The most important thing in life is to have fun. A
life, which you don't enjoy, is completely wasted. If you're dating
a girl who you're not having fun with, cut her off. If you're at a
party and you're not having fun, chances are you won't be getting
laid after dark. Make fun your goal.
Make approaching women fun for yourself (don't give a damn about
whether she's feeling) because a fun person is the most attractive
type of person in the world. Fun is the single thing that will
transform you from a boring, average guy, to the prize that everyone
genuinely wants to win.

De La Soul

一个绝妙的抗日宣传片

http://www8.tianya.cn/techforum/Content/81/564491.shtml

在google reader瞎晃悠时点击了以前很少访问的一个动画rss,然后就看到了上面转引的精彩flash。我这用大书橱拦隔出的书房到了冬天冷的不行,电脑前坐的时间一长,双脚就冰凉冰凉的,还会引起全身不舒适。看了这片子可好,血脉畅流,心潮澎湃,更为作者的创意和才华叫好。
添加flash的rss链接,本意还是从创意营销的角度去学习,没曾想被我撞上了一个好东东。

蜂鸣营销的威力

把google中国的资讯版面做了下调整,添加了自己喜欢的内容如营销、创意、互联网等。经常在营销类文章看到中国服装时尚网的最近更新,内容也很不错,可以说是个观察营销领域动态的窗口。今天又从那里获知了一个新名词buzz marketing,或曰蜂鸣营销,其实质是口口相传的营销。口碑营销不是行内新概念,但既要做好又不与已有的案例雷同,实属不易。文中见到一个很绝的主意:某悬疑在线游戏公司聘用了一批美貌女郎作为蜂鸣营销的信息承载人,她们婀娜娇媚的身姿频频出现在酒吧、夜总会等人气场所,在与陌生男性攀谈后不久离开,并留下"救救我"的小纸条,上面有该游戏网址。她们自身难以抵挡的魅力让该公司新款悬疑游戏的销量迅速攀升,收到了奇效。 另外有一家滑板公司,也借力蜂鸣营销提升销售额。受该公司邀约一大批年轻帅气的滑板爱好者,出入于咖啡馆,露天水吧等公众聚集地,主动向客人介绍滑板运动和该公司新产品,也取得了不俗的业绩。
凡此种种,均给关注市场行为的人描摹出这样一幅新媒体的蓝图:有强盗式营销之称的诸多大众传播方式不仅成本高昂且收效甚微,口碑营销、公益营销等关注消费者体验和需求,投入小收益大,最重要的是信息投放者在受众心目中树立起的集智慧和亲和力于一体的丰满形象。

Saturday, January 20, 2007

google reader / google desktop

都是些"折腾人"的玩意儿,我这是正话反说,一粘上google的这些个好产品就不肯出来,宁可长时间浸泡此间却不愿起身如厕或饮口水,你说这不折腾人吗?red leaf 很快删除了desktop有点出乎我的意料,可能是还不习惯桌面推送信息的阅读方式,再说还不知道她的gadget都安装了哪些呢,嘿嘿。想当初我除了默认的几个gadget如新闻、图片等,把web clip给下了(不知去何处添加rss)。因越来越迷恋google日渐延伸的产品线,卸呀装的倒腾了几次,最后还是决定为了第一时间获取信息,必须得把desktop安上。这是其一,当初reader还未推出,现在我是双管齐下,把个google reader填塞的满满的,除却必须要有的新闻资讯源,诸如凯迪、天涯、偶偶视频、优酷、和讯网摘、flickr等优秀信源均被我网罗其中。webster和thefreedictionary这类出色的每日一词网站最后也被纳入囊中。再一次为喜欢学习语言的red leaf感到可惜,很想让她进入瞧瞧reader都为我做了些什么,而我依靠互联网获取信息的渠道又是多么庞大,呵呵。还说不会用。。。唉!
己所不予勿施于人,但推介google的产品予人,和这句话的本意是挨不上边的。我们都是热爱互联网的人,都是科技乐观主义者。google成为每日不可或缺的动作(它本身也演化为一个动词),凭借google无限深远的手臂,网络赋予了我们的生活太多的内容,网络――已经由喜欢成为了一种信仰。这话也一点不夸张。